About Secondmind
We are a diverse team of AI and automotive engineering experts, based in Cambridge, UK and Yokohama, Japan, helping automotive engineers design better vehicles faster.
Leadership team
U.S. Country Manager and VP of Sales & Business Development for the U.S. and Europe
Nick Appleyard
Nick is the U.S. Country Manager and VP of Sales & Business Development for the U.S. and Europe at Secondmind. With 30 years of experience in high-tech engineering software, he has held leadership, sales and technical roles at companies including Siemens, Ansys, Ricardo, Exa, and General Dynamics.
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U.S. Country Manager and VP of Sales & Business Development for the U.S. and Europe
Nick Appleyard
Nick is the U.S. Country Manager and VP of Sales & Business Development for the U.S. and Europe at Secondmind. With 30 years of experience in high-tech engineering software, he has held leadership, sales and technical roles at companies including Siemens, Ansys, Ricardo, Exa, and General Dynamics.
Read more
U.S. Country Manager and VP of Sales & Business Development for the U.S. and Europe
Nick Appleyard
Nick is the U.S. Country Manager and VP of Sales & Business Development for the U.S. and Europe at Secondmind. With 30 years of experience in high-tech engineering software, he has held leadership, sales and technical roles at companies including Siemens, Ansys, Ricardo, Exa, and General Dynamics.
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Chief Executive Officer
Gary Brotman
Gary is a passionate product evangelist, and pivot founder and CEO of Secondmind. He has decades of experience leading teams responsible for commercializing products with AI, mobility and music at their core...
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Chief Executive Officer
Gary Brotman
Gary is a passionate product evangelist, and pivot founder and CEO of Secondmind. He has decades of experience leading teams responsible for commercializing products with AI, mobility and music at their core...
Read more
Chief Executive Officer
Gary Brotman
Gary is a passionate product evangelist, and pivot founder and CEO of Secondmind. He has decades of experience leading teams responsible for commercializing products with AI, mobility and music at their core...
Read more
VP of Customer Success & Country Manager, Japan
Tomohiro Inoue
Tomo has been immersed in popularizing innovative technologies and automotive products between Asia and the rest of the world for 30+ years, with experience including...
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VP of Customer Success & Country Manager, Japan
Tomohiro Inoue
Tomo has been immersed in popularizing innovative technologies and automotive products between Asia and the rest of the world for 30+ years, with experience including...
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VP of Customer Success & Country Manager, Japan
Tomohiro Inoue
Tomo has been immersed in popularizing innovative technologies and automotive products between Asia and the rest of the world for 30+ years, with experience including...
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Chief Product Officer
Morgan Jenkins
With a professional history spanning 25 years in the Engineering Software industry, Morgan brings a wealth of experience to his role of CPO from various roles and countries...
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Chief Product Officer
Morgan Jenkins
With a professional history spanning 25 years in the Engineering Software industry, Morgan brings a wealth of experience to his role of CPO from various roles and countries...
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Chief Product Officer
Morgan Jenkins
With a professional history spanning 25 years in the Engineering Software industry, Morgan brings a wealth of experience to his role of CPO from various roles and countries...
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Advisory CFO
Anna Reed
Anna is an experienced CFO working on a consultancy basis to advise the Board of Secondmind on strategic and operational finance matters. Her past experience includes working in large multinationals...
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Advisory CFO
Anna Reed
Anna is an experienced CFO working on a consultancy basis to advise the Board of Secondmind on strategic and operational finance matters. Her past experience includes working in large multinationals...
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Advisory CFO
Anna Reed
Anna is an experienced CFO working on a consultancy basis to advise the Board of Secondmind on strategic and operational finance matters. Her past experience includes working in large multinationals...
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Chief Science Officer
Carl Edward Rasmussen
Carl is Professor of Machine Learning at Cambridge University. He believes that probability theory is the foundation of information, modeling, inference, learning and rational decision-making...
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Chief Science Officer
Carl Edward Rasmussen
Carl is Professor of Machine Learning at Cambridge University. He believes that probability theory is the foundation of information, modeling, inference, learning and rational decision-making...
Read more
Chief Science Officer
Carl Edward Rasmussen
Carl is Professor of Machine Learning at Cambridge University. He believes that probability theory is the foundation of information, modeling, inference, learning and rational decision-making...
Read more
U.S. Country Manager and VP of Sales & Business Development for the U.S. and Europe
Nick Appleyard
Nick is the U.S. Country Manager and VP of Sales & Business Development for the U.S. and Europe at Secondmind. With 30 years of experience in high-tech engineering software, he has held leadership, sales and technical roles at companies including Siemens, Ansys, Ricardo, Exa, and General Dynamics.
Read more
Chief Executive Officer
Gary Brotman
Gary is a passionate product evangelist, and pivot founder and CEO of Secondmind. He has decades of experience leading teams responsible for commercializing products with AI, mobility and music at their core...
Read more
VP of Customer Success & Country Manager, Japan
Tomohiro Inoue
Tomo has been immersed in popularizing innovative technologies and automotive products between Asia and the rest of the world for 30+ years, with experience including...
Read more
Chief Product Officer
Morgan Jenkins
With a professional history spanning 25 years in the Engineering Software industry, Morgan brings a wealth of experience to his role of CPO from various roles and countries...
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Board of Directors
Chief Executive Officer
Gary Brotman
Gary is a passionate product evangelist, and pivot founder and CEO of Secondmind. He has decades of experience leading teams responsible for commercializing products with AI, mobility and music at their core...
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Chief Executive Officer
Gary Brotman
Gary is a passionate product evangelist, and pivot founder and CEO of Secondmind. He has decades of experience leading teams responsible for commercializing products with AI, mobility and music at their core...
Read more
Chief Executive Officer
Gary Brotman
Gary is a passionate product evangelist, and pivot founder and CEO of Secondmind. He has decades of experience leading teams responsible for commercializing products with AI, mobility and music at their core...
Read more
Chief Executive Officer
Gary Brotman
Gary is a passionate product evangelist, and pivot founder and CEO of Secondmind. He has decades of experience leading teams responsible for commercializing products with AI, mobility and music at their core...
Read more
Chief Science Officer
Carl Edward Rasmussen
Carl is Professor of Machine Learning at Cambridge University. He believes that probability theory is the foundation of information, modeling, inference, learning and rational decision-making...
Read more
Chief Science Officer
Carl Edward Rasmussen
Carl is Professor of Machine Learning at Cambridge University. He believes that probability theory is the foundation of information, modeling, inference, learning and rational decision-making...
Read more
Chief Science Officer
Carl Edward Rasmussen
Carl is Professor of Machine Learning at Cambridge University. He believes that probability theory is the foundation of information, modeling, inference, learning and rational decision-making...
Read more
Chief Science Officer
Carl Edward Rasmussen
Carl is Professor of Machine Learning at Cambridge University. He believes that probability theory is the foundation of information, modeling, inference, learning and rational decision-making...
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Chairman
Adam Broun
Adam Broun is the former CEO of Kensho Technologies, a machine learning software company based in Cambridge, MA that focuses on applications in financial and capital markets. Kensho was founded in 2013 and acquired by S&P Global in 2018...
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Chairman
Adam Broun
Adam Broun is the former CEO of Kensho Technologies, a machine learning software company based in Cambridge, MA that focuses on applications in financial and capital markets. Kensho was founded in 2013 and acquired by S&P Global in 2018...
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Chairman
Adam Broun
Adam Broun is the former CEO of Kensho Technologies, a machine learning software company based in Cambridge, MA that focuses on applications in financial and capital markets. Kensho was founded in 2013 and acquired by S&P Global in 2018...
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Chairman
Adam Broun
Adam Broun is the former CEO of Kensho Technologies, a machine learning software company based in Cambridge, MA that focuses on applications in financial and capital markets. Kensho was founded in 2013 and acquired by S&P Global in 2018...
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Director, Atlantic Bridge
Kevin Dillon
Kevin is Co-Founder and Managing Partner at Atlantic Bridge and has 30 years’ operating experience in the technology sector, including a total of 13 in Paris, London and Dublin as an executive in the software industry and five years in Silicon Valley...
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Director, Atlantic Bridge
Kevin Dillon
Kevin is Co-Founder and Managing Partner at Atlantic Bridge and has 30 years’ operating experience in the technology sector, including a total of 13 in Paris, London and Dublin as an executive in the software industry and five years in Silicon Valley...
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Director, Atlantic Bridge
Kevin Dillon
Kevin is Co-Founder and Managing Partner at Atlantic Bridge and has 30 years’ operating experience in the technology sector, including a total of 13 in Paris, London and Dublin as an executive in the software industry and five years in Silicon Valley...
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Director, Atlantic Bridge
Kevin Dillon
Kevin is Co-Founder and Managing Partner at Atlantic Bridge and has 30 years’ operating experience in the technology sector, including a total of 13 in Paris, London and Dublin as an executive in the software industry and five years in Silicon Valley...
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Director, Amadeus Capital
Hermann Hauser
Hermann co-founded Amadeus Capital Partners in 1997 with Anne Glover. In his long and successful history as an entrepreneur and venture capitalist, Hermann has founded or co-founded companies in a wide range of technology sectors...
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Director, Amadeus Capital
Hermann Hauser
Hermann co-founded Amadeus Capital Partners in 1997 with Anne Glover. In his long and successful history as an entrepreneur and venture capitalist, Hermann has founded or co-founded companies in a wide range of technology sectors...
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Director, Amadeus Capital
Hermann Hauser
Hermann co-founded Amadeus Capital Partners in 1997 with Anne Glover. In his long and successful history as an entrepreneur and venture capitalist, Hermann has founded or co-founded companies in a wide range of technology sectors...
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Director, Amadeus Capital
Hermann Hauser
Hermann co-founded Amadeus Capital Partners in 1997 with Anne Glover. In his long and successful history as an entrepreneur and venture capitalist, Hermann has founded or co-founded companies in a wide range of technology sectors...
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Director, Cambridge Innovation Capital
Ian Lane
Ian Lane is a Partner and focuses on technology investments. Before joining CIC Ian was a Director at Unilever Ventures in London, where he led all B2B/Technology investments...
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Director, Cambridge Innovation Capital
Ian Lane
Ian Lane is a Partner and focuses on technology investments. Before joining CIC Ian was a Director at Unilever Ventures in London, where he led all B2B/Technology investments...
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Director, Cambridge Innovation Capital
Ian Lane
Ian Lane is a Partner and focuses on technology investments. Before joining CIC Ian was a Director at Unilever Ventures in London, where he led all B2B/Technology investments...
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Director, Cambridge Innovation Capital
Ian Lane
Ian Lane is a Partner and focuses on technology investments. Before joining CIC Ian was a Director at Unilever Ventures in London, where he led all B2B/Technology investments...
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Investors
Recent awards
Our impact in automotive has been recognized through numerous industry awards, highlighting our innovation, leadership, and the value we deliver for our customers.
Our impact in automotive has been recognized through numerous industry awards, highlighting our innovation, leadership, and the value we deliver for our customers.
Our impact in automotive has been recognized through numerous industry awards, highlighting our innovation, leadership, and the value we deliver for our customers.
Advisors
Principal at Build Collective
Tony Fadell
Tony is an active investor and entrepreneur with a 30+ year history of founding companies and designing products that profoundly improve people’s lives. He is the Principal at Build Collective, an investment and advisory firm...
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Principal at Build Collective
Tony Fadell
Tony is an active investor and entrepreneur with a 30+ year history of founding companies and designing products that profoundly improve people’s lives. He is the Principal at Build Collective, an investment and advisory firm...
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Principal at Build Collective
Tony Fadell
Tony is an active investor and entrepreneur with a 30+ year history of founding companies and designing products that profoundly improve people’s lives. He is the Principal at Build Collective, an investment and advisory firm...
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Principal at Build Collective
Tony Fadell
Tony is an active investor and entrepreneur with a 30+ year history of founding companies and designing products that profoundly improve people’s lives. He is the Principal at Build Collective, an investment and advisory firm...
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Strategic Advisor
Yasuhiro Harada
Yasuhiro Harada is known in the automotive industry as ‘Mr Model-Based Design’ following the many years he served at Mazda as General Manager of Integrated Control Systems and Principal Engineer leading various development innovations at Mazda, including model-based design...
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Strategic Advisor
Yasuhiro Harada
Yasuhiro Harada is known in the automotive industry as ‘Mr Model-Based Design’ following the many years he served at Mazda as General Manager of Integrated Control Systems and Principal Engineer leading various development innovations at Mazda, including model-based design...
Read more
Strategic Advisor
Yasuhiro Harada
Yasuhiro Harada is known in the automotive industry as ‘Mr Model-Based Design’ following the many years he served at Mazda as General Manager of Integrated Control Systems and Principal Engineer leading various development innovations at Mazda, including model-based design...
Read more
Strategic Advisor
Yasuhiro Harada
Yasuhiro Harada is known in the automotive industry as ‘Mr Model-Based Design’ following the many years he served at Mazda as General Manager of Integrated Control Systems and Principal Engineer leading various development innovations at Mazda, including model-based design...
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Author, Advisor, Speaker and Journalist
David Rowan
The founding editor-in-chief of WIRED magazine's UK edition from (2008 to 2017) and author of Non-Bullshit Innovation: Radical Ideas from the World's Smartest Minds...
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Author, Advisor, Speaker and Journalist
David Rowan
The founding editor-in-chief of WIRED magazine's UK edition from (2008 to 2017) and author of Non-Bullshit Innovation: Radical Ideas from the World's Smartest Minds...
Read more
Author, Advisor, Speaker and Journalist
David Rowan
The founding editor-in-chief of WIRED magazine's UK edition from (2008 to 2017) and author of Non-Bullshit Innovation: Radical Ideas from the World's Smartest Minds...
Read more
Author, Advisor, Speaker and Journalist
David Rowan
The founding editor-in-chief of WIRED magazine's UK edition from (2008 to 2017) and author of Non-Bullshit Innovation: Radical Ideas from the World's Smartest Minds...
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Strategic Advisor
Kai Voigt
Kai brings decades of automotive engineering experience at leading mobility technology companies to his role as advisor at Secondmind. As former Executive Vice President at AVL, Kai was responsible for...
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Strategic Advisor
Kai Voigt
Kai brings decades of automotive engineering experience at leading mobility technology companies to his role as advisor at Secondmind. As former Executive Vice President at AVL, Kai was responsible for...
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Strategic Advisor
Kai Voigt
Kai brings decades of automotive engineering experience at leading mobility technology companies to his role as advisor at Secondmind. As former Executive Vice President at AVL, Kai was responsible for...
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Strategic Advisor
Kai Voigt
Kai brings decades of automotive engineering experience at leading mobility technology companies to his role as advisor at Secondmind. As former Executive Vice President at AVL, Kai was responsible for...
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Sustainability at Secondmind
Our commitment to sustainable development is embedded in our purpose and core values, and guides everything we do.
Memberships
We are proud members of several leading industry organizations, where we are committed to contributing to the ongoing advancements in automotive, connecting with the broader ecosystem, and learning from industry leaders.
Insights
Stay ahead in a rapidly evolving industry. Access our latest resources, insights, and tools to equip you with the knowledge you need to stay competitive.
Insights
Stay ahead in a rapidly evolving industry. Access our latest resources, insights, and tools to equip you with the knowledge you need to stay competitive.
Insights
Stay ahead in a rapidly evolving industry. Access our latest resources, insights, and tools to equip you with the knowledge you need to stay competitive.
Insights
Stay ahead in a rapidly evolving industry. Access our latest resources, insights, and tools to equip you with the knowledge you need to stay competitive.
Products
Insights
Insights
Get in touch
© Secondmind 2025
Products
Insights
Insights
Get in touch
© Secondmind 2025
Products
Insights
Insights
Get in touch
© Secondmind 2025
Products
Insights
Insights
Get in touch
© Secondmind 2025