Secondmind was born in 2016, with a clear mission: to empower people to make better decisions.

We recognised that business decision-makers face huge challenges. The world is increasingly complex and uncertain. Business moves at a lightning pace, with short-term and permanent disruption from all angles. And, all the time, we're bombarded with more information and data in one day than our ancestors would have been subjected to in a lifetime.

In this world, it can be difficult to know what to do next.

We brought together the worlds of academia and business to solve this problem. We focussed on applying practical machine-learning research to help people make decisions, with ease and confidence.

Today, our Decision Engine technology is helping people make decisions across multiple industries. It's scalable. It's intuitive. It promotes collaboration between AI and the people that use it. And it's transparent, so people can trust it to support them as they face and solve the challenges ahead of them.